Last updated: [DATE OF PUBLISHING]
This Privacy Policy explains how ABNOORA ENTERPRISES (SMC-Private) Limited ("ABNOORA", "we", "us" or "our") collects, uses, stores, shares and deletes information when you use the e pharma business app, the e pharma service delivery app, and related websites and services (together, the "Platform"). By creating an account or using the Platform, you agree to the practices described here.
1. Who we are
The Platform is operated by ABNOORA ENTERPRISES (SMC-Private) Limited, a company registered with the Securities and Exchange Commission of Pakistan and the Federal Board of Revenue.
Registered office: [REGISTERED OFFICE ADDRESS]
Support e-mail: abnoora.contact@gmail.com
Website: https://abnoora.netlify.app
2. Who the Platform is for
The Platform is a business-to-business (B2B) service for licensed businesses in Pakistan's pharmaceutical trade: pharmacies, distributors and pharmaceutical companies, and the delivery staff of distributors. It is not intended for patients, the general public or anyone under 18 years of age. We do not knowingly collect information from children.
3. Information we collect
Account and business information: business name, owner or contact person name, e-mail address, phone number, business address, account role (Pharmacy, Distributor or Company) and account settings.
Licence and verification documents: drug sale licence or other licence details, which are required for approval, and any additional documents our verification team may request, such as a CNIC copy. Identity documents are visible only to a restricted senior administrator role.
Trade and order information: products, variants, stock levels, prices, carts, orders, order status, returns, inquiries between distributors and companies, invoices and related records.
Delivery information: for delivery staff, the assigned orders, delivery status and history, and, while a delivery is in progress and the feature is switched on, the device's location. Location is shared at limited intervals (about every 30 seconds or 50 metres) so the distributor can follow the delivery. An optional proof-of-delivery photo may be taken where the distributor uses this feature.
Pharmacy Shop Manager information: a pharmacy's private shop stock, counter sales and sales reports. This information is private to that pharmacy and is not managed or viewed by our administrators in the normal course of business.
Communications and support: support chats and case records, complaints, return requests, notifications and messages you send through the Platform.
Performance and trust information: ratings, cancellations, warnings and performance scores used to keep the marketplace reliable and fair.
Device and technical information: device type, app version, notification token, security and integrity checks (for example, Google Play Integrity through Firebase App Check), crash and error information, and basic usage logs.
We do not collect patient prescriptions or patient health records through the Platform.
4. How we use information
We use information to:
- create, verify and approve business accounts and check licences;
- operate ordering, stock, delivery, returns and inquiry features;
- send one-time verification codes, order updates and important notifications;
- provide customer support and resolve complaints and disputes;
- keep the Platform secure, prevent fraud, misuse and scams, and enforce our Terms & Conditions;
- show promotions and notices published by ABNOORA to relevant business users and areas;
- calculate commissions and keep financial and tax records once online payments are introduced;
- improve the Platform and fix problems;
- comply with the law and lawful requests from authorities in Pakistan.
5. How information is shared
Between business users: only what is needed to complete trade. For example, a distributor sees the details of a pharmacy that orders from it, and a delivery person sees the delivery address of the orders assigned to them. Pharmacies and pharmaceutical companies are not shown each other's details.
Service providers: we use trusted providers to run the Platform, including Google Firebase and Google Cloud (database, sign-in, file storage, cloud functions, security checks and push notifications), Google Maps (maps and navigation) and an e-mail service for verification codes. These providers process data on our behalf. Their servers may be located outside Pakistan.
Payment providers: when online payments are introduced, payment information will be processed by a licensed payment provider. We will not store full card or bank account details on our systems.
Legal reasons: we may disclose information where required by law, court order or a competent authority in Pakistan, or to protect our rights, users and the public, including in cases of fraud.
We do not sell personal information.
6. Location and camera permissions
The delivery app asks for location permission so that it can show navigation and, when switched on, share live delivery location with the distributor while a delivery is in progress. The business app may use location to help pharmacies find nearby distributors. The camera or photos permission is used only to upload documents, product or banner images, or a proof-of-delivery photo. You can turn permissions off in your device settings, but some features will then not work.
7. Data security
We protect information with access controls based on user roles, strict database security rules, encrypted connections (HTTPS), restricted access to identity documents, app integrity checks and activity logging. No system is completely secure, but we work to protect your information and to respond quickly to any incident.
8. Data retention
We keep information for as long as your account is active and as needed to provide the Platform. After an account is deleted, we remove or anonymise personal information, except records we must keep for legal, tax, accounting, fraud-prevention or dispute purposes, which are kept only as long as necessary.
9. Deleting your account
You can delete your account inside the app (Profile / More > Delete account) or by using our web deletion page: [ACCOUNT DELETION PAGE URL]. To prevent accidental or hasty deletion, a deletion request starts a 30-day period during which you can cancel it by signing in again. After 30 days, the account and its associated personal data are deleted, except the records described in section 8.
10. Your choices and rights
You can view and update most account information in the app, change notification and theme settings, withdraw device permissions, and request a copy, correction or deletion of your information by writing to abnoora.contact@gmail.com. We will respond within a reasonable time. Pakistan's personal data protection law is still under development; we follow recognised privacy principles and will update this policy when new laws come into force.
11. Changes to this policy
We may update this Privacy Policy from time to time. The "Last updated" date shows the latest version. Important changes will be announced in the app or on this page.
12. Contact us
For any privacy question or request, contact:
ABNOORA ENTERPRISES (SMC-Private) Limited
[REGISTERED OFFICE ADDRESS]
E-mail: abnoora.contact@gmail.com